At ashabet, protecting the personal information of every registered player in Bangladesh is a core part of how we operate. This Privacy Policy explains in plain, formal English exactly what data we collect, why we collect it, how it is stored and secured, and what rights you hold over your own information. We believe transparency builds trust — and trust is the foundation of a long-term relationship between ashabet and every player on our platform.
Six core commitments that define how ashabet handles every piece of personal data entrusted to us by players across Bangladesh.
Every data transmission between your device and ashabet's servers is protected by TLS 1.3 encryption — the current industry gold standard. Your account credentials, payment details, and personal information are never sent or stored in plain text.
ashabet does not sell, rent, or share your personal data with any third party for marketing or advertising purposes. Your contact details, betting history, and payment information are used exclusively to operate and improve your ashabet account experience.
All personal data is stored on access-controlled servers with full encryption at rest. ashabet employs strict internal access controls, meaning only authorised personnel with a legitimate operational need may view player account information.
ashabet operates on a data minimisation principle: we collect only the personal information that is strictly necessary to provide our services, verify player identity, process BDT transactions, and comply with applicable legal obligations. We do not collect data speculatively.
You retain the right to access, correct, and request deletion of your personal data at any time. ashabet provides a clear, friction-free process for exercising these rights through our support team. All data subject requests are acknowledged within 5 business days.
ashabet uses only functional and analytics cookies necessary for platform operation and performance measurement. We do not deploy third-party advertising cookies or cross-site tracking pixels. Our cookie practices are detailed fully in Section 4 of this policy.
ashabet collects personal data from players in Bangladesh through two primary channels: information you provide directly when registering or using our services, and information collected automatically through your use of the platform. This section sets out each category in full.
When you register an account, verify your identity, make a deposit or withdrawal, or contact our support team, you may provide the following types of personal data:
When you access the ashabet website or mobile platform, we automatically collect certain technical data required to deliver and improve our services:
In limited circumstances, ashabet may receive personal data from third-party sources, including fraud prevention and identity verification partners, payment processors (bKash, Nagad, Dutch-Bangla Bank, etc.) confirming the status of a transaction, and publicly available sources used to verify the accuracy of information you have provided. Any data received from such sources is handled in accordance with this Privacy Policy and is used only for the purpose for which it was received.
ashabet uses the personal data we collect for the following specific purposes. We do not use your data for any purpose beyond those listed here without first obtaining your explicit consent or being required to do so by a legal obligation.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account registration and management | Identity, contact, date of birth | Contract performance |
| Age and identity verification (KYC) | Identity, date of birth, document images | Legal obligation / contract |
| Processing deposits and withdrawals in BDT | Payment data, identity data | Contract performance |
| Fraud prevention and security monitoring | Device data, session data, betting activity | Legitimate interest |
| Responsible gaming monitoring | Betting activity, session data, deposit history | Legal obligation / legitimate interest |
| Customer support and dispute resolution | Contact data, support communications | Contract performance |
| Platform analytics and performance improvement | Anonymised session and usage data | Legitimate interest |
| Sending account and transaction notifications | Contact data (email, mobile number) | Contract performance |
| Sending promotional communications (opt-in only) | Contact data, betting preferences | Consent |
ashabet will only send you promotional emails, SMS messages, or in-platform notifications about bonuses, seasonal promotions (such as BPL cricket specials, Eid offers, or Pohela Boishakh promotions), and new features if you have explicitly opted in to receive marketing communications at the time of registration or through your account settings. You may withdraw this consent at any time by contacting our support team at [email protected] or by adjusting your notification preferences in your account dashboard. Withdrawal of consent does not affect the lawfulness of any processing carried out prior to that withdrawal.
ashabet uses automated systems to flag potentially fraudulent account activity, detect patterns consistent with bonus abuse, and identify responsible gaming risk indicators. Where automated processing may materially affect your account — for example, resulting in a temporary suspension or a withdrawal hold — you have the right to request human review of that decision by contacting our support team. We are committed to ensuring that no fully automated decision carries irreversible consequences without human oversight.
ashabet does not sell, rent, trade, or disclose your personal data to third parties for commercial or marketing purposes under any circumstances. Your data may be shared with third parties only in the limited circumstances described in this section.
ashabet works with a small number of carefully selected third-party service providers who assist us in delivering our platform. These providers process your data only on our instructions, under binding data processing agreements, and solely for the purposes described in this policy. Categories of service providers include:
ashabet may disclose personal data to competent authorities, courts, or law enforcement bodies in Bangladesh where required to do so by applicable law, a valid court order, or in connection with a legitimate legal investigation. We will inform you of any such disclosure where we are legally permitted to do so. ashabet will not comply with disclosure requests that appear to lack proper legal authority.
In the event that ashabet undergoes a merger, acquisition, or sale of all or part of its business, player personal data may be transferred to the acquiring entity as part of that transaction. In such an event, ashabet will notify registered players via email and on-platform notification prior to the transfer, and all data will remain subject to the protections described in this Privacy Policy.
ashabet uses cookies and similar lightweight client-side technologies to operate the platform, maintain your session state, and collect anonymised analytics data. This section provides a full account of the cookies we use and the purpose of each.
A cookie is a small text file placed on your device by a website you visit. Cookies allow the site to remember information about your visit — such as your logged-in state or preferred language — so that you do not need to re-enter it on your next visit or page load. Cookies cannot execute code, carry viruses, or access other information on your device.
| Cookie Category | Purpose | Retention | Third-Party? |
|---|---|---|---|
| Strictly Necessary | Session authentication, login state, CSRF protection, load balancing | Session / up to 24 hours | No |
| Functional | Remembering your preferred language, odds format, and bet slip state between sessions | Up to 90 days | No |
| Analytics | Aggregated, anonymised usage statistics (page views, feature engagement, session duration) used to improve platform performance | Up to 12 months | No |
You may configure your browser to refuse, restrict, or delete cookies at any time. Note that disabling strictly necessary cookies will prevent you from logging in to your ashabet account and using core platform features. Analytics and functional cookies may be disabled without affecting core account access. Browser-level cookie controls are available in your browser's privacy or security settings.
ashabet retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal obligations. The following retention periods apply to the main categories of personal data we hold:
When personal data is no longer required and no legal retention obligation applies, ashabet securely deletes or irreversibly anonymises that data. Deletion is carried out using industry-standard secure erasure methods appropriate to the storage medium involved.
Accounts with no login or transaction activity for a continuous period of 12 months are classified as dormant. The personal data associated with dormant accounts is retained in accordance with the retention periods above and remains accessible to the account holder upon reactivation. ashabet will send a courtesy email notification to the registered address after 9 months of inactivity as a reminder. Dormant account balances are held securely and are not subject to administrative fees.
ashabet implements a comprehensive, layered security framework designed to protect the personal data of every player on our platform. Security is not a single feature — it is an operating principle embedded at every level of our infrastructure and processes.
In the event of a confirmed personal data breach that is likely to result in a high risk to the rights and freedoms of affected players, ashabet will notify impacted players without undue delay and no later than 72 hours after becoming aware of the breach. Notification will be provided via the email address registered on the affected account and will include a clear description of the nature of the breach, the categories of data affected, the likely consequences, and the measures ashabet has taken or proposes to take to address the breach and mitigate its impact.
ashabet respects your rights over your personal data. The following rights are available to all registered players. To exercise any of these rights, contact our support team at [email protected] with the subject line "Privacy Request". We will acknowledge your request within 5 business days and aim to fulfil it within 30 days. Where a request is complex or voluminous, we may require up to an additional 30 days, in which case we will inform you of the extension and the reason for it.
ashabet reviews this Privacy Policy at least once per calendar year and following any material change to our data practices, platform features, or applicable legal requirements. Where updates are material — meaning they meaningfully alter the way we collect, use, or share your personal data — we will notify registered players by email at least 7 days before the revised policy takes effect. The effective date at the top of this document will be updated to reflect each revision.
Non-material updates, such as clarifications of existing practices, corrections of typographical errors, or minor structural changes that do not affect the substance of how your data is handled, may be made without prior notice, though the effective date will still be updated accordingly.
The ashabet platform is strictly intended for adults aged 18 and above. ashabet does not knowingly collect personal data from any person under the age of 18. If we become aware that personal data has been collected from a minor, that data will be deleted immediately and the associated account will be suspended. If you are a parent or guardian and believe your child has registered on the ashabet platform, please contact us immediately at [email protected].
The ashabet platform may contain references to third-party payment processors (bKash, Nagad, Dutch-Bangla Bank, etc.) whose own websites and privacy practices are governed by their own independent privacy policies. ashabet is not responsible for the data practices of any third-party website and encourages you to review the privacy policy of any third-party service before providing them with your personal information.
For any question, concern, or request relating to this Privacy Policy or the handling of your personal data, please contact our dedicated privacy support team:
ashabet is committed to resolving all privacy-related concerns promptly and transparently. We treat every privacy inquiry as a priority and aim to provide clear, plain-English responses to every question we receive.
You now understand exactly how ashabet collects, uses, and protects your personal information. Ready to get started? Head to your favourite section of the platform and enjoy a safe, transparent betting experience.